5 Lessons From 150+ Years of the Rohs Opera House

This week’s article is a little personal (which ones aren't, right?). The lessons come straight from my own business — the Rohs Opera House.

Standing proudly on Pike Street since 1871, the Rohs Opera House has been through five different groups of owners in its 150+ years. My partners and I make up the fifth group, and for the past 19 years we’ve been privileged to be part of its incredible history.

In our time, we’ve transitioned the theater from film reels to digital projection, expanded beyond movies into more live events and experiences, introduced Ghost Walks that have become a local favorite, and worked to keep the grand vision of being an entertainment destination at the forefront of everything we do.

But the Rohs’ story is bigger than our chapter. It’s a story of resilience, adaptability, and community connection — a blueprint for how any business can survive, thrive, and remain relevant for generations.

Here are five lessons any business owner or leader can take from the Opera House’s long journey.

1. Adapt or Fade Away

The Rohs has reinvented itself many times — from live music to silent films, to “talkies,” to first‑run movies, to today’s blend of live performances, concerts, films, and community events.

In our time, going digital was a make‑or‑break moment. We could have clung to tradition, but embracing technology allowed us to keep pace with modern audiences and industry standards.

Business landscapes change quickly. The ones that last adapt before they have to.

2. Stay Rooted in Purpose

While the “how” has changed countless times, the “why” has stayed the same: to be a place where people gather for entertainment, connection, and community.

For us, that means evaluating every new idea — whether it’s a live music series or a historical walking tour — against that vision.

When you’re clear on your purpose, you can evolve without losing your identity.

3. Diversify to Survive

The movie industry has shifted dramatically. Instead of relying on one revenue stream, we’ve embraced diversity: films and live shows, concerts and special events, historical tours and ghost walks.

For any business, multiple income streams and customer experiences make you more resilient when one area slows down.

4. Play the Long Game

There have been seasons when we’ve packed the house and seasons when filling the seats was a challenge. Through it all, our focus has been on keeping the Rohs valuable to the community over the long haul, not just chasing short‑term wins.

If you’re committed to the long game, you’ll keep investing in your future even during slower times.

5. Community Is the Anchor

The Rohs is more than a business — it’s part of Cynthiana’s identity. Its survival hasn’t been solely about the decisions of its owners but about the support of the community who buys tickets, shares memories, and brings friends.

When you build something your community cares about, they’ll help carry you through when times get tough.

The Takeaway

The Rohs Opera House is still here because it’s never stopped evolving, never lost sight of its purpose, and never taken community support for granted.

Whatever your business, you can thrive for decades — maybe even centuries — by adapting boldly, diversifying wisely, and staying rooted in what matters most.

And maybe one day, 150 years from now, someone will be telling your story as an example of resilience, adaptability, and heart.