Be Seen and Stay Seen in a Digital Age

Katelan Kendrick, Executive Assistant

If you feel like you don’t need this kind of information… you probably do.

In today’s fast-moving digital world, businesses face a big challenge – staying visible. Whether you’re running a storefront, a home-based business, or something entirely mobile, being offline isn’t optional anymore.

As someone who loves supporting local businesses, I often find myself scrolling through Facebook or searching Google Maps trying to figure out when they’re open, what they offer, or even what their store looks like. All too often, that information just isn’t there.

To be honest, I’m hesitant to approach places that aren’t visible online. I like knowing what to expect, clear information, a sense of what I’m walking into, and confidence that I’m in the right place. Visibility builds trust. And in today’s world, staying relevant isn’t about expensive marketing. It's about being easy to find and easy to understand.

Here are a few simple ways you can make sure your business not only get seen but stay seen.

Have a Google Presence

Having a Google Business Profile, even if you’re home-based, helps customers know what to expect. Include your workspace, hours, website, Facebook link, and contact information.

• Add pictures of the inside and outside of your store if you have one. If not, make sure your website is easy to navigate and up to date.

• List your hours. Seriously.  If customers don’t know when you’re open, how will they know when to visit?

• Upload a clear list of services or a menu with prices and photos. Customers love browsing before they buy, and for restaurants, this can even speed up ordering because people come in already knowing what they want.

Be Present on Social Media 

Facebook is still where many locals go to find business updates, so make sure you’re active there.

• Post weekly or monthly updates - what’s available, what’s new, or even a photo of your workspace.

• Use photos with engaging captions. People are drawn to visuals more than long text.

• Respond to comments and messages promptly. It builds trust and shows approachability.

• Don’t stress perfection. Your social media doesn’t need to be flawless — it just needs to show that you’re real, active, and engaged.

Consistency Matters

Relevance comes from consistency — not from posting once in a blue moon. I’ve seen businesses have a great burst of engagement, only to lose momentum when they stop posting regularly.

• Schedule posts using Meta Business Suite or set reminders for weekly or monthly updates.

• Keep photos current. If things change often, show it! Let customers see what’s new.

No Storefront? No Problem!

Just because you don’t have a storefront doesn’t mean you’re invisible.

• Show your process. People love behind-the-scenes looks at how things are made or done.

• Add pickup or delivery details. What’s obvious to you may not be obvious to everyone.

• Use reviews and testimonials to build credibility and reassure new customers.

Final Thoughts

Staying relevant doesn’t mean reinventing yourself. It means showing up where your customers already are. A little consistency, visibility, and effort can go a long way toward helping your small business grow and thrive.